Ladbrokes Review

Ladbrokes review

Ladbrokes launched its betting service in 1999. During the course of the years, it has been through many ups and downs. What doesn’t kill you makes you stronger and that’s exactly the mantra Ladbrokes lives by. 

In any Betting Fellow’s book, an operator such as Ladbrokes sits at the very top of the shelf. Widely recognised as one of the most reputable betting brands out there, this bookmaker is a name you can trust to provide you with nothing but a supreme betting experience. Ladbrokes is a fearless operator.

Never looking to imitate and copy what other members of the industry find fitting and appropriate, Ladbrokes is playing by their own rules. Actually, this operator is setting the rules. In this in-depth Ladbrokes review, your Betting Fellow will guide through the essentials about the company and try to explain why a strong, independent company such as Ladbrokes deserves your trust.

Old but Gold!

Ladbrokes review

Ladbrokes is one of the oldest bookmakers in the business known for their great platform and a lot of premium betting services. 

Despite not having the best odds compared to the biggest of bookies out there, admittedly, they offer other benefits which will provide you with quite enough juice for your money. Ladbrokes betting exchange service, a wide range of sports, an impressive market offer and promo plan definitely make the list. Ladbrokes is a complete option that offers a traditional approach to online betting but with a modern twist. Not only does Ladbrokes packs plenty of betting options to choose from, this premium betting service comes with an easy-on-the-eyes interface which is more than enough to make your betting experience even more pleasant.

Ladbrokes is currently partnering with another betting behemoth, Coral, and boasts a team of over 17,000 employees. If you are looking for a conventional bookie with an enormous sportsbook, various betting methods, outstanding reputation, and every type of gaming and casino product out there, you should look no further.

Licensing & Safety

Ladbrokes is regulated and licensed by the Licensing Authority of Gibraltar.  In order to comply with their licensing agreements, Ladbrokes must:

Ladbrokes set of rules
  • Guarantee that anyone suffering from problems related to gambling is provided with adequate help.
  • Secure that all of their users are treated fairly and that their service is transparent.
  • Make sure that only people of legal age can access and use their gambling services.

In 2016 Ladbrokes merged with Coral to form the Ladbrokes Coral Group which was later bought out by GVC Holdings. GVC is a publicly traded company, and any misinformation about their practices could be treated as a felony. Due to the nature of their business, all of their actions must be transparent and open to the public. This guarantees that your money and personal data will be treated in the best possible way. 

Deposit and Withdrawals

Ladbrokes deposit

Ladbrokes has provided its users with a broad spectrum of banking methods. They cover everything from bank transfers, debit cards, to popular e-wallet services, and offer a lot of currencies to choose from. It is worth noting that you must stick to the one you selected when making your account. The required minimum deposits differ in regard to the chosen banking method and currency. In general, card payments are the best option for new punters. Their lowest limit stands at just £5 and they also hold the title of the fastest source of payment.  The selection of methods is a rather wide one and even includes Apple pay, a newcomer in the world of cashless transactions.

Ladbrokes will allow you to withdraw funds using all of the methods you can deposit with, with cheques being the only exception of this practice. All withdrawals are free of charge, but depending on your bank, a small percentage may be deducted. Transactions are processed swiftly and can take anywhere from a few minutes to a few hours, depending on the time of the day. Banking methods are by far the slowest. It usually takes from 5-28 working days for them to be fully processed and completed. 

If you prefer e-wallets and other online services, we have good news for you. They will transfer the funds to your required account in no time. Ladbrokes are notorious for being among the fastest in this department. Paypal, Neteller and Skill transaction will be handled with ease and in a matter of a few hours. However, during a heavy workload, it may take some additional time for them to complete. One of the best offers in their arsenal is that withdrawals can be reversed during this short window. If you were ever to change your mind, this would save you some of your hard-earned cash. Maximum and minimum withdrawal amounts fluctuate by payment arrangement. The maximum is set at £55,000 (by card per transaction) and the minimum stands at £5.

Customer Support

Their customer service is among the better ones in the industry. Should you ever encounter a problem, someone will be there to assist you 24/7. They offer a few methods of contacting their representatives. Some of the more convenient ones would be:

24/7 Live Chat: It offers live support that is available in a matter of minutes. If you were ever to come across a problem that needs immediate assistance, Live chat would be your best option.

Email Support: For those looking for support with a question or a problem that has not already been answered, a simple email will do a trick. Ladbrokes promises to reply to emails in 48 hours or less, and while this is a long period of time for an industry as fast-paced as betting, Ladbrokes rarely takes the full period to get back to you.

Market & Odds

If size matters to you, then you’ve come to the right place. The range of betting markets that Ladbrokes offers is second to none. If having a wide range of options to choose from is your main criteria, you’ll love this company. 

Ladbrokes has taken the title of the biggest retail bookmaker in the world. Their revenues exceed £2 billion annually. With this kind of resources, Ladbrokes certainly has the pocket to offer decent odds and amazing promotions. With football being their most popular section, it brings the most favourable margins.

Ladbrokes odds

They tend to present their users with fair and regular odds on thousands of markets out there. If you've got a niche section that you enjoy waging on, consider using Ladbrokes over the other bookies as this particular betting venue is sure to have you covered and the probability is high that they will cover those markets with advantageous odds. It is certainly worth considering them as one of your favourite bookmakers. Ladbrokes have widened their field of enhanced odds and promotions and now offer daily price boosts on practically anything. Things of this nature won’t impact your bank account right now, but in the long run, it is bound to stack up.

In-Play Betting

Ladbrokes in-play betting

Their in-play offer is rather broad, with a vast list of available sports markets to choose from each day. Ladbrokes in-play betting platform provides punters with one of the best live betting experiences available in this global industry. Ladbrokes have practically perfected their platform and they are two steps above the competition in this field. Their in-play layout and design are practical, informative, and simple at the same time. As such, it offers the best environment that would satisfy even the most demanding users.

No matter which league you prefer, Ladbrokes has got you covered. This is particularly the case if you love waging on the Premier League, the Champions League or other top European football competitions. If there’s a contest taking place right now, there’s a real possibility that Ladbrokes has a live betting market available for it. You name it, they have it. For this reason, Ladbrokes constantly gets great reviews from their customers who enjoy in-play betting whilst also watching their preferred matches.

Ladbrokes Live Streaming Offer

Ladbrokes is a big presence in the world of sport. As such, they managed to get a few significant sponsorships deals and with them, licences for some of the biggest sporting events. So what does it take for you to get access to their live streaming services? In all honesty, not much. With Ladbrokes you would just need a positive balance on your account. Things like placing a bet in the past 24 hours is a thing of past with this online bookie.

Whichever event you wish to watch, there’s a good chance that it will be available at Ladbrokes' live streaming service. If you’re a football fan you can watch dozens of leagues from across Europe and the world. They also cover other markets like tennis, basketball and plenty more.

There is an almost endless amount of sports affairs to watch via Ladbrokes live streams service. Whichever category you love betting on, you'll be able to watch them virtually free of charge thanks to Ladbrokes. Their services are also available on their Ladbrokes online betting app.

Ladbrokes Bookmaker Margin

Ladbrokes is one of the leading online bookmakers on the planet. They handle more betting volume than the majority of their rivals. For this reason, Ladbrokes has average margins that are more favourable compared to other members of the industry. Overall, they have a 6% margin which makes its payout percentage hovering around 94%.

With a favourable betting margin and an average payout numbers, followed by their huge markets, Ladbrokes has secured its spot as one of the most popular online bookmakers. If these kinds of services and benefits are your cup of tea, make sure to check them out. We have been their users for quite some time and have never regretted making that choice.

Overall Review

Ladbrokes remain an absolute giant of the global betting industry. Despite not providing the best of the best odds and margins, their customer base remains loyal. There clearly is something about this betting company that they appreciate.

Ladbrokes reputation and ranking are second to none when it comes to the online betting markets. They have a palette of great features, promotions, and one of the best customer support systems. Ladbrokes has more deposit and withdrawal methods than most brands in this industry. There is an extensive list of choices for just about every payment system.

Historically, Ladbrokes built its company on providing betting services, originally on horse and greyhound racing. They are now expanding into virtually all areas you can think of as well. Their constant striving for innovation and passion for sports overall has made a clear difference. In its core, Ladbrokes is a website made by punters, for punters

Ladbrokes New Customer Guide

In order to start your punter career with Ladbrokes, you’ll first need to make and verify an account. The registration process is rather simple and will only take a few moments of your time. You Betting Fellow has outlined the most important steps needed to finish the procedure:

Top Reasons To Bet at Ladbrokes
  • Go to the official Ladbrokes website and select your preferred language.
  • Click “Join Now” on the top right corner of the screen.
  • Fill out the registration form with the correct information required. Be sure to double-check your info as it needs to be accurate in order to verify the account later.
  • You should have gotten a welcome e-mail by now. Confirm your account and proceed to the identity verification page.
Ladbrokes open account

All done? Congratulations! You can now start your punter career with Ladbrokes.

Ladbrokes Review FAQ

When was Ladbrokes founded?

The company was originally founded by Schwind and Pennington in 1886. They initially worked as commission agents for horses trained in Ladbrokes Hall in Warwickshire. The name Ladbrokes was adopted in 1902 when Arthur Bendir joined the enterprise as a partner. At this time, operations were moved to London. During these early years, Ladbrokes clients were exclusively members of the British aristocracy. This fact is what helped cement Ladbrokes as a prestigious betting company, a reputation they hold to this day.

Things also changed in the second half of the 20th century, with difficult economic circumstances forcing the company to expand their clientele. A chain of betting shops was established, being the first to offer fixed-odds football betting.


Where is Ladbrokes head office?

Ladbrokes Coral is currently based in London, United Kingdom.


Who owns Ladbrokes Coral?

Ladbrokes Coral was acquired by GVC Holdings in 2018. GVC is a publically traded company listed on the London Stock Exchange. As such, it is owned by various shareholders. The current chairman of GVC holdings is Lee Fieldman, an American lawyer and businessman.


How Ladbrokes Works

The process for making bets on Ladbrokes’ betting site is not too different from any other online bookmaker. If you’re completely new to online sports betting, though, we’ll sum it up in a short step-by-step guide.

The first thing you would need to do is open an account with Ladbrokes. This is fairly straightforward and can be done simply by following the instructions on the site. Don’t forget to verify your account, because your account and what you can do with it will be severely limited until you do so.

After that, you need to deposit some funds – and take advantage of their new customer offer. Depositing on Ladbrokes is described in detail on the co-responding question of this FAQ.

After that, it’s simply a matter of finding the bet you wish to make. You can do so by navigating Ladbrokes’ user-friendly sportsbook. First, find the match you’re looking for by selecting the sport and league you’re interested in. Remember, though: placing a bet without giving it much thought is the best way to lose it. You can find excellent betting guides throughout the Betting Fellow website if you need help with placing a winning bet. It’s important to understand the market you’re betting on, the concept of value betting, and a lot of other factors. For instance, if you want to make a Full Time Result bet, you can find detailed information as well as some 1x2 betting tips here.

Once you have your selection, click it and it should appear on your bet slip. You can then select the stake you want to place, confirm your wager, and wait for it to be settled.

Alternatively, if your question was related to how Ladbrokes works as a company – they’re a typical fixed-odds betting site operating with standard bookmaker margins. Essentially, the odds given my almost all bookmakers are not an accurate representation of how likely something is to happen. The odds are always slightly stacked in the bookmaker’s favour, allowing them to maintain a steady profit. This is what’s called a bookmaker margin, or overround.


When are Ladbrokes betting shops open?

Generally, Ladbrokes shops are open from 8 AM to 10 PM on business days, 8:30 AM to 10 PM on Saturdays, and 9:30 AM to 10 PM on Sundays. Bear in mind, however, that this may differ in your local shop – this is a rule of thumb, but there are exceptions.

Alternatively, you can always wager via Ladbrokes’ excellent betting site, which you can do 24/7.


Ladbrokes – how to withdraw?

You can withdraw funds from a verified Ladbrokes account at any time by going to the ‘Banking’ section at the top of the home page.

  1. Click “Withdraw” in the Cashier window.
  2. Enter the amount you wish to withdraw.
  3. Type in your password.
  4. Hit the Withdraw button.

You can use any of the following methods to withdraw funds from Ladbrokes: Visa Debit cards, PayPal, Skrill, Neteller, WorldPay, Bank Transfers, or The Grid.

Alternatively, you can withdraw funds in cash by going to an official Ladbrokes betting shop. All you need is a bank card you’ve registered with Ladbrokes. Bring it with you, the staff will swipe it and ask you to type in your Ladbrokes PIN/Password. This method can be used to either withdraw funds in cash or transfer them to your bank account.

If you’re wondering how long do Ladbrokes withdrawals take, you can find details in the next question.


Ladbrokes – how long does it take to withdraw?

The withdrawal times at Ladbrokes depend on the withdrawal method you’ve chosen and can vary between a few hours and a few business days.

E-wallet payments are generally the quickest: Skrill, Neteller, and Paypal transfer only take up to 3 hours to e fully processed. Card payments, Worldpay, and bank transfers take 2 banking days to be completed on Ladbrokes' end. However, you need to be aware that, depending on your bank's processing times, it might take a few days longer. This is rarely an issue for card payments, but bank transfers can take up to 5 additional days to reach your account.


How to use free bets at Ladbrokes?

The process for using Ladbrokes free bet tokens can vary depending on how you’re accessing the sportsbook.

If you’re using the website, you can check if you have available tokens by going to the My Account section and clicking on the Free Bets tab. To use said tokens, you will need to make a betting selection as usual and add it to your bet slip. The free bets section is located near the bottom of the slip in blue text. If you have free bets valid for your token, you will also see a yellow pop-up notifying you.

Click the Use Free Bet button to use the special offer. You will be presented with your options – in case you’ve taken advantage of more betting promotions than one, different options will be available. Select the option you wish to apply to your bet and click Add. You can now place a bet with Ladbrokes free bets.

On mobile, the process is even simpler. You will find the option of using free bets right on the bet slip, below the betting selections. Tick the box next to the free bet offer you wish to use and proceed to place the bet as usual.


How to Cash Out with Ladbrokes?

The Ladbrokes Cash Out option allows you to secure a profit or minimize losses before the bet in question is settled. If you chose the option, your bet will be settled with a payout that depends on a multitude of factors, namely how probable the outcome you backed seems at this point in the game.

To cash out, just view your bet in the My Bets section, and the option should be available. However, we should point out that the option may not be available in some instances. Usually, this is accompanied by a question mark which you can hover over to find out why cashouts were suspended.

Interestingly, Ladbrokes also allows you to cash out bets made in their betting shops using The Grid. You will need their app, using which you can add bets to your online Ladbrokes account by submitting the 14-digit code on the bet receipt. This allows you to track the bet and cash out if you wish.


Ladbrokes – what if a match is postponed?

Ladbrokes’ policy on cancelled or postponed matches those by almost every reputable bookmaker out there. Essentially, if a match is cancelled or postponed, the bet is void and all funds are returned to customers.

Note that there is some information to be found online about Ladbrokes not voiding bets if they’re postponed by less than a week. This information is severely outdated and no longer applies – Ladbrokes will not hold on to your funds if the even is rescheduled, no matter the circumstances.

There are some other things to note:

  • In the case of multiples and accumulators, the bet will still stand, only it will be treated as having one leg less. For instance, a double becomes a single, etc.
  • If the event was cancelled during play but the bet was already settled at this point, the bet will stand. For instance, if you bet on Half Time Result and the match was cancelled during the second half, the bet is settled as normal.
  • Even if the governing body (such as FIFA for football) declares an official result of a cancelled or postponed event, the bet is still void.
  • If there are any changes to the players, teams, or venue of the event in question, the bet is void.

The only exceptions to these rules can be found in Ante-Post horse racing. Bets placed before the final declaration stage on events that are postponed to a later date at the same venue will stand.


What does SP mean on Ladbrokes?

SP stands for Starting Price. In horse racing, the starting price signifies the odds prevailing on a horse in the on-course market at the time the race begins. As opposed by the usual fixed odds offered by online bookmakers, these odds can fluctuate based on the observations of an appointed panel. As such, the SP odds can be different than early prices, board prices, etc.

It’s worth noting that Ladbrokes offers a Best Odds Guaranteed policy on all UK and Irish horse races. This means that, regardless of how the odds fluctuate on-course, your winnings will always be calculated based on the best odds available. For instance, if you take a price at 2.0, the SP is set at 3.0, and your selection wins – your bet is settled at odds of 3.0. Conversely, if you take the bet at odds of 3.0 and the selection wins with an SP of 2.0, your bet is settled at odds of 3.0


What is Ladbrokes maximum payout?

The maximum payouts at Ladbrokes depend on several factors; namely, the sport, the league, the type of bet, etc. There can be a lot of variation when it comes to this, so we’ll just list some of the most common betting categories:

Horse Racing:

  • Tote bets on the on-course Tote pool: unlimited.
  • UK and Irish races: £1,000,000
  • France and Dubai races: £500,000
  • Racing in countries covered by Full Service: £250,000
  • Racing not covered by full service: £50,000

Greyhounds:

  • Full-Service races: £500,000
  • Other races: £25,000

Football:

  • Top-flight European leagues (Including UEFA competitions): £1,000,000
  • Second-tier European leagues: £250,000
  • Other competitions: £100,000

Tennis, Cricket, Golf, Major League US Sport (NFL, MLB, NBA, NHL), Rugby Union and Rugby League: £500,000

Snooker, Darts, Motor Racing, GAA, Boxing: £250,000

All other sports: £100,000


What is the Ladbrokes exchange?

Ladbrokes offers its own betting exchange service on top of the standard fixed-odds sportsbook. Betting exchanges allow players to take on the role of bookmaker and ‘lay’ their own betting offers for other users to accept. Simply put, this option allows players to bet against a certain outcome, in addition to the more usual type of bets.

This allows for unique opportunities and different odds and can be a great alternative to what you’re used to. You can find more information about this type of betting platform on our Best Exchange Betting Sites page (in addition to a list of the best betting exchanges currently available, for comparison.) There, Betting Fellow takes an in-depth look at how betting exchanges work and the differences and similarities to standard sportsbooks.


When did Ladbrokes and Coral merge?

Ladbrokes acquired the Gala Coral Group in November 2016, changing its name to Ladbrokes Coral. However, the new company was later acquired by GVC Holdings in Match 2018, and both betting sites currently operate under GVC’s umbrella.


Where is Ladbrokes legal?

Ladbrokes is used by millions of punters from dozens of countries across the globe. They hold several gambling licences, but customers from countries whose local licences Ladbrokes does not hold can also access and use the site in some cases, depending on local laws and regulations.

However, due to these legal issues, there is also several states and territories whose residents are not allowed to use Ladbroke’s online gambling platform. If you are unsure about your country’s legal stance on online sports betting, we recommend doing some quick research or contacting Ladbrokes’ customer support.

As it stands, here is a list of countries you can register and use Ladbrokes’ betting site from:

  • United Kingdom
  • Isle of Man
  • Jersey
  • Republic of Ireland
  • Argentina
  • Barbados
  • Belarus
  • Croatia
  • Germany (except in Hessen & Schleswig-Holstein states)
  • Ghana
  • Gibraltar
  • Lebanon
  • Lichtenstein
  • Luxembourg
  • Malta
  • Mauritius
  • Netherlands
  • Netherlands Antilles
  • New Zealand
  • Nigeria
  • Seychelles
  • Tanzania


Due to the United States’ stringent stance on online gambling and sports betting in general, Ladbrokes is currently not accepting customers from the US.


Which currencies can I use on Ladbrokes?

Currently, Ladbrokes accepts only a limited number of international currencies. These include British Pound Sterling (GBP), Australian Dollar (AUD), Euros (EUR), Norwegian Krone (NOK), New Zealand Dollar (NZD), Swiss Franc (CHF), and US Dollar (USD).


How can I contact Ladbrokes?

As is to be expected from a betting company of Ladbrokes' calibre, they offer robust customer services. Ladbrokes customer service representatives are friendly, informative, and at your disposal 24/7. If you wish to contact Ladbrokes with a customer query or issue, you can do so using one of the following channels:

  • 24/7 live chat. The go-to method for most customers seeking to contact Ladbrokes, the live chat is quick, easy, and available at all times. To use it, simply log into your Ladbrokes account or access it via your mobile device.
  • Twitter. Ladbrokes also makes active use of their official Twitter account. Customers can easily contact them at @LadbrokesCare.
  • Phone. If you wish to speak to a customer service representative using a telephone, you can do so using one of the following numbers: 0800 731 6191 if you’re calling from inside the UK, +44 208 429 7971 if you’re calling from outside the UK, or +800 8000 2828/4848 if you're dialling from Singapore.
  • E-mail. Alternatively, you can contact Ladbrokes using e-mail. Strangely, they do not provide an address; instead, users are asked to fill out an online form available at the official Ladbrokes contact page.
Additionally, questions and queries relating to news articles are asked to contact Ladbrokes by e-mailing the editors at [email protected]


How to open a Ladbrokes account?

To register with Ladbrokes, all you have to do is follow a straightforward process that should be immediately familiar to anyone who opened a betting site account before. If you’re unfamiliar with how this works, here is a simple step-by-step guide.

  1. Head over to Ladbrokes.com using your preferred internet browser.
  2. Click the big green “JOIN NOW” button on the top-right corner of the screen.
  3. From here, you will have to provide personal information in three steps. Step one requires you to provide your full name, your age, and your e-mail address.
  4. The next step includes providing contact information. You will need to select your country of residence, address and postcode, and your phone number
  5. Now, you will need to set up your account. Fill out the fields with your desired username and password.
  6. You will also be able to set up a deposit limit for your account. This deposit limit can be daily, weekly, or monthly, and you can designate any amount you want.
  7. You will also be asked if you wish to receive information such as betting promotions, freebet offers, and sportsbook bonuses. You can receive such info via SMS, e-mail, phone, or post. You can also mix and match any of these options.
  8. You will also be asked to select the currency you wish to use. Bear in mind that this decision is final and you will not be able to change it later, so chose wisely.
  9. Also, keep in mind that by creating your account, you are also agreeing to Ladbrokes terms and conditions, Privacy Policy, Cookie Policy, and Age Verification policy. You can read through any of these on Ladbrokes’ website if you want to be sure what you’re agreeing to.
  10. The last step is to verify your account. This is done with all legitimate bookmakers in order to avoid account abuse, fraud, and/or minors accessing the site. All you need to do is send Ladbrokes a scan of your passport, drivers licence, or ID card. You may also be required to confirm your billing address, using a document such as a utility bill or similar.


    Is Ladbrokes legit?

    Yes, Ladbrokes is a fully licenced, legit betting site with a solid reputation. Among several local licenses, Ladbrokes is regulated by the UK Gambling Commission and the Gibraltar Gambling Commissioner – some of the most respected regulative bodies of their kind.


    Is there a Ladbrokes Android app?

    Ladbrokes have a mobile version of their website as well as Ladbrokes Sports Betting App. Alongside an IOS app, a new and redesigned Android application has recently been released. A dedicated Ladbrokes Exchange App exist as well if you were ever to need it.

    Ladbrokes offers one of the best mobile betting experiences. The design that they went with is simple and informative at the same time. It is minimalism at its best. You can do everything with just a few taps on your screen. Sign up, deposit funds, place bets, watch live streaming sport and bet live in play all from your preferred mobile device.


    How long does it take to withdraw money from Ladbrokes account?

    Withdrawals at Ladbrokes take a different amount of time, depending on the selected payment options. Online banking services are the fastest ones and bank transfers and cheques are the slowest. On average, a withdraw to credit/debit cards takes from 1-5 Working days, for online banking services less than 24 hours, and any kind of bank transactions can take anywhere from 5-28 working days, due to the bureaucracy involved.


    Does Ladbrokes offer Cash-Out?

    Ladbrokes has always managed to keep up with their competitors and most of the time, they were the ones being followed. Over the years, they have implemented all the services and options that a punter needs. The cash-out system that they use has shown to be reliable, fair, and transparent. If you have wagered a bet that qualifies for cash out you have the option to settle your bet early for a fixed value. This can be done before the affair starts or at any given point in it.


    Can Ladbrokes be trusted?

    Ladbrokes was and to this day remains one of the safest online platforms. They use a number of cutting-edge techniques as well as the prominent Verisign Secure Sockets Layer (SSL) encryption for this purpose. They have nailed the right formula and there haven't had any security breaches in their history. If you wish that the safety of your resources and data is pristine, Ladbrokes is the optimal choice.