Betsson AB is the alpha and omega of your online betting vocabulary. The corporation is the biggest name in the prominent regulated gambling market in Sweden. Betsson was founded in Stockholm, Sweden in 1963. The Swedish company is listed on the Stockholm Stock Exchange. For a betting firm with a history as long as Betsson’s, it is no surprise that it has gone through thick and thin. The chronicles of this firm’s past and present could take books to write. But Betting Fellow will try to make this Betsson bookmaker review short and sweet.
In this honest and unbiased bookie review, you will read everything about Betsson there is to know. We will delve into the deep roots of Betsson in a moment. In a nutshell, Betsson is a highly successful online gambling firm with multiple branches of business. The focus of this Betsson review will be the sportsbook, but this company rules the online gaming world. In fact, the well-known Betsson Casino was voted the best online casino in 2018. Additionally, the Swedish brand holds the trademark of other eminent names like Betsafe Casino, Euro Casino and Schnellwetten.
Betsson is a well-rounded iGaming and sports betting establishment that also offers poker, bingo and scratch cards. The company’s beginnings had to do with slot machines, way back in 1963. Other forms of gambling entertainment followed until the brand became the giant it is today. In a few words, Betsson AB possesses over 50 years of experience and success. Secondly, this bookie offers myriad special bet selections. Thirdly, the margin and odds are player-friendly. The virtual place all around is easily navigated. Other than the best odds, Betsson also provides great welcome offers and special bonuses throughout.
Betsson – Sweden’s Finest Bookmaker
Betsson to Sweden is something like a national treasure. After all, the company has been around since the 1960s. In the meantime, Nasdaq Stockholm listed it among the leading betting companies. As we have mentioned, the brand commenced its operation with slot machines. This was followed by a chain of restaurants opened by the two founders. In 1998, Cherry, which was the original company name, obtained a minority share of NetEnt, renowned Swedish online casino provider.
The second license Betsson was to acquire was the one issued by the UK Gambling Commission (UKGC). In the same year, 2003, the online gambling destination obtained the Maltese license as well. Thus Betsson had three online gaming licenses issued by the UK Gambling Commission, the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen). In 2006, Cherry officially changed its name to Betsson.
Owing to its subsidiaries in Malta, Betsson AB operates several websites. The brand has built its reputation through numerous deals and partnerships. In 2011, the Swedish company obtained all of the shares in the Betsafe Group. With this contract, Betsson cemented its presence in the regulated UK market. At the time, Betsson earned over 400,000 new clients after penning the deal. In 2017, Betsson AB inked an agreement with Scout Gaming to incorporate its daily fantasy sports platform across all its brands. Finally, in December 2019, Betsson acquired a 75% stake Brazilian horseracing operator Suaposta. According to the CEOs, the deal represents an invaluable outcome for both sides. From then on, Betsson has unrivalled gained access to the blooming Latin American online gaming market.
The years of experience taught Betsson a thing or two. The Betsson sportsbook website is one of the most user-friendly on the market. Every detail and piece of information is displayed clearly and logically. If at any point, however, you have issues, you can consult the helpful customer service team. The welcoming team reps are at your disposal 24 hours a day, 7 days a week. You can reach out via live chat, email and phone. Betsson help centre offers the call back option, available in just 15 upon your request.
Furthermore, Betsson is home to some of the most lucrative bonuses and promotions among bookmakers. With the Betsson welcome bonus offer (18+ only. T&C Apply.), you will earn the up to €125 on your first two deposits. As the brand also offers a live casino, you can profit from refreshing live casino offers as well. Betsson caters to exclusive poker and online casino promotions as well, in case you were wondering. But back to the sports betting.
Betsson offers some of the best odds in the industry. The bookie takes particular pride in its special bets offering. Every player who has ever visited Betsson will tell you the same thing. Betsson makes sure to maximize your flexibility and lets you define your betting choices. The wide range betting markets sure make things easier for you. At the end of the day, Betsson provides the best odds for game specials and live betting.
Licensing & Safety
Regarding safety, Betsson is one of the most secure venues to enjoy sports betting online. First of all, the online betting firm boasts three operating licenses. That is more than most brands can even imagine. The three permits to operate are issued by hands down the strictest regulatory organs. The UKGC, MGA and Spelinspektionen monitor and keep Betsson under the watchful eye.
Moreover, Betsson protects the premises from third parties by utilizing the advanced SSL encryption protocols. Secure Socket Layer is a big name in the whole of the iGaming industry, and that’s for a reason. SSL is the best solution against virtual hackers.
Brussels-headquartered trade The European Gaming and Betting Association (EGBA) stands behind Betsson. The bookmaker proudly displays the EGBA stamp of trust on its homepage. Much like Betsson, EGBA tours safe and regulated online gambling. They also make sure that no illegal or suspect activity takes place in their protégés’ venues. What’s more, eCogra also monitors and audits al Betsson online gambling brands.
Lastly, concerning problem gambling, Betsson displays social responsibility. Gambling can be addictive, so we all need to have that in mind. You are always reminded of this, and Betsson disapproves of underage gambling. The sports betting brand works closely with client protection programs that help customers out. Projects like GamStop and GamCare are open for business 24/7. You can even require customer care directly from Betsson. Send them an email to [email protected], or ask for a call back. There is no bad time to ask for assistance.
Deposit and Withdrawals
When depositing cash onto your Betsson bookmaker account, your choice is next to limitless. For players who are in a hurry, they will likely prefer electronic money wallets. At Betsson, you can utilize PayPal, Neteller and Skrill, to mention several of them. The list of depositing options at Betsson goes on to include country-specific options. Thus, Sofortüberweisung and Boleto are options at Betsson. Moreover, you can also go for Swish, Entropay, Trustly and Paysafe Card.
Once you are happy with your selections and winnings, you will want to withdraw money from Betsson. To withdraw your winnings at Betsson, you need to select a withdrawal method. Similar to deposits, there are numerous payment options to choose from. Nowadays, most players opt for e-wallets, as they are speedy, safe and efficient. No one likes their time wasted, and other options can be time-consuming. However, you might not be a fan of electronic wallets, and that’s alright. Credit and debit cards might be more up your alley. For instance, you can use Visa and MasterCard for both deposits and withdrawals at Betsson bookmaker. Finally, if you are not specifically busy and you can afford to wait, you ought to choose bank transfers. These transfers take a bit of time, but are reliable and allow bigger withdrawals.
Speaking of time, withdrawal times when withdrawing cash from your Betsson account will vary. For example, e-wallets take up to 24 hours to process your withdrawal request. On the other hand, the cards require between 3 and 5 working days to land your money. Lastly, bank transfers typically take the most time but are still within the industry standards. When withdrawing cash through bank transfers, expect to have you winnings in under 7 business days. Betsson truly does an excellent job dealing with banking matters.
At the time of writing, Betsson accepts 8 international currencies. Other than Euros and Swedish kronor, you can also pay and be paid out in American dollars, British pounds sterling and Norwegian kroner.
Betsson’s customer service team is available to you around the clock. There are a few communication methods to choose from: :
24/7 Live Chat: The typical response time for the 24/7 live chat is 30 seconds. Just click on the chat bubble icon on the Betsson homepage and set your inquiry. An agent will get back to you in a few seconds and you can continue to chat. After answering your question, the helpful agent will ask if there is anything else you would like to ask. If not, the team representative will kindly thank you before concluding the conversation.
Email Support: In case you prefer written correspondence, emailing Betsson is the choice for you. Most bookies aim to reply within 24 hours but Betsson beats them all. This unrivalled bookmaker’s agents will respond in less than 60 minutes. So email Betsson now, watch the first half of the game and return to your inbox for the reply.
Telephone Support: Lastly, the talkative bettors will like to learn that Betsson also offers phone service. The expected response time for the telephone option at Betsson is between 15 and 60 minutes.
Other than the above, at Betsson, you can also browse through the comprehensive FAQ section. Odds are that someone has already had the same question as you before. Henceforth, professionals at Betsson have compiled a lengthy list of the frequently asked questions.
Market & Odds
Currently, there are around 30 sports markets offered at Betsson. The most popular sports on the premises include soccer, darts and cycling. Thanks to the deal with Brazilian Suaposta, Betsson now provider horseracing odds. Moreover, fantasy sports were added to the market portfolio owing to the deal with Scout Gaming Group.
Betsson even offers cashout on selected pre-match and in-play sports markets. Cashout at Betsson is available for fixed odds matches only. You can view your odds as decimal, fractional or American. Odds at Betsson are highly competitive. They are ideal for casual punters, but also for bettors who like an adrenaline-rush whilst gambling online.
In the litany of sports markets at Betsson, you will likely find your favourite. When taking a break from sports, you can also place a bet on entertainment or politics, for instance.
Betsson caters to live betting, or in-play betting, on most of its sports markets. You can enjoy the live broadcast of gaming events and competitions. While watching, you can place a bet mid-game and wait for the end of the match. To revel in Betsson live betting, click on the same-titled button. You will see all the events that are live at the moment.
You can also view events that are starting soon. After you’ve seen your desired event, you can check out the statistics. Moreover, you can always take a look back at your betting history. You can simultaneously follow other live scores at Betsson while streaming live. Find your bet slip to the right of the live betting selection.
Betsson Live Streaming Offer
To enjoy Betsson’s live streaming service, all you need to have is an account with a positive balance. Betsson’s live broadcast is entirely free of charge. Go to the live sports betting lobby and look for your desired event. The yellow button indicates that the event is streaming live now or is about to start.
Betsson relies on a third party to provide live broadcast, which requires that you have a solid internet connection. So, your internet connection needs to be at least 1MB. Using your reliable internet connection you can watch Betsson live stream in real time on your mobile, tablet or desktop. Alternatively, you can download the Betsson mobile app and watch the stream through the app. Betsson is constantly adding new sports event to its live streaming portfolio.
Betsson Bookmaker Margin
Betsson’s opulent amount of markets and incredible odds are accompanied by a good bookmaker margin. The most favourable margin at Betsson applies to American football, totalling 4.17%. It is closely followed by the margin for baseball, which amounts to 4.39%. Cricket and volleyball margins at Betsson exceed 7%, which is why the average margin is heightened. The average bookmaker margin at Betsson is user-friendly and totals 6.59%.
Having covered Betsson bookmaker in detail, there is little Betting Fellow can add. This bookie was established in 1963 and went live in 2001. Soon after, they launched the mobile version of the website. To date, Betsson shows off one of the best-looking bookmaker websites in the world. This leading online betting brand has favourable odds and a solid bookmaker margin. All this serves in favour of Betsson, and are good enough reasons for you to join Betsson.
Betsson banking is as easy as pie. Choose one of the many payment options at Betsson bookie. This sports betting services provider will deal with your payments quickly, safely and efficiently. Besides, the support team behind Betsson are always there for you. You can ask them a betting-related question or ask them for help if you suspect you have problems with your gambling habit.
The team reps are also multilingual, and the website itself is available in multiple languages. These tongues include Spanish, English, Finnish, Icelandic, Danish, Norwegian and German. Last, but certainly not least, Betsson’s three licenses (UK Gambling Commission, Swedish Gambling Authority and Malta Gaming Authority) speak volumes of its place in the online betting universe.
How to open an account at Betsson?
Now that you are familiar with all that Betsson has to offer, the next step is obvious. To sign up with Betsson bookmaker, take the following steps
- Let https://www.betsson.com/ load in your internet browser.
- In the upper right-hand corner, click on the green ‘Create Account’ button.
- Have your ID and passport prepared in advance.
- Fill out your credentials (email address and password). Create a unique password that includes symbols, upper case letters and digits.
- Type in your personal details, such as your full name, address of residence, phone number, and date of birth.
- You can set up your deposit limit at this point.
- Tick the box that says “I am 18 or older and have read and accepted your general terms and conditions”.
- You can contact support at any point of this procedure.
- Betsson will automatically send you a confirmation email.
- Click on the link in your inbox and your Betsson account will be activated.
In these 10 simple steps, you can become an eminent member of the Betsson community. Go ahead and make your first deposit to claim your welcome bonus at Betsson.
Betsson review FAQ
Who owns Betsson?
Betsson is the flagship brand of the Betsson Group, a Swedish company that owns several similar brands such as Betsafe. The company’s history dates back to 1963 when it started out as a slot machine leasing company. However, most of Betsson’s assets are located in Malta, as are the headquarters. The company is publically traded on the Stockholm NASDAQ, which means it doesn’t belong to a single person or entity but a group of investors and shareholders. The current CEO of the Betsson Group is Pontus Lindwall.
Is there a Betsson app for Android?
Yes, and it’s one of the best sports betting apps on the European market. Developed by BML Group Ltd, the Betsson mobile betting app packs all the strengths of the online sportsbook optimised for smaller screens. However, the Android version of the app cannot be found on the Google Play Store because of the store’s policy against gambling apps. Instead, you will have to download the APK file directly from the official Betsson betting site. Open the file, and the app will be installed on your device.
Note that installing apps from APK files requires your device to have permission to install apps from unknown sources. If you’re not sure how to do this, look in the Security section of your phone’s settings menu. Sadly, the exact process depends on your device model and version of the Android operating system, so we can’t offer a step-by-step guide.
Is there a Betsson app for iPhone?
Yes, the Betsson mobile betting app for iOS is available on the App Store.
Are there any bonuses or free bets at Betsson?
Of course! The easiest Betsson betting promotion you can get your hands on at any time is the registration bonus. The Betsson welcome bonus allows all new customers to receive a matched deposit bonus of up to €125 in free bets. However, that’s not the only betting promotion at Betsson. The site also boasts smaller, irregular, or time-limited offers such as Acca insurance and reload bonuses for loyal customers.
How to use free bets at Betsson?
To use your promotional Betsson free bets, start by logging into your account and navigating the online sportsbook. Find bets like you would normally and add them to your bet slip. Once you’re happy with your selections, look at the bottom of the slip where you’re supposed to specify the stake amount. Right next to it, there should be a check box offering to use free bets. Tick the box and proceed to place the bet as usual. If you have enough bonus bets to use, the bet will be made using those free bets.
Can I use Betsson in the UK?
Betsson has a UKGC remote gambling license so yes, you can register and play at Betsson from the UK. However, as of late 2020, they decided to hand back some of their UKGC licenses and close down operations in the country. New registrations are still open for UK residents, but the future of this online sportsbook in the UK is murky at best.
Is there a Betsson casino?
Yes. Besides a working online sportsbook, the Betsson betting site also boasts a casino, live casino, and online poker section.
What currencies can I use at Betsson?
Currently, players can make payments at Betsson in:
- Euro (EUR)
- Swedish krona (SEK)
- Norwegian krone (NOK)
- Danish krone (DKK)
- US dollars (USD)
- British pound sterling (GBP)
- Czech koruna (CZK)
- Polish złoty (PLN)
Are Betsson best odds guaranteed?
Currently, the Betsson sportsbook does not have a Best Odds Guaranteed offer for any horse races. In fact, the site only offers Fixed Odds bets on horse races – the starting price is displayed purely for comparative purposes.
How to delete Betsson account?
Currently, there is no quick and easy way to instantly and permanently close your account using built-in features. Instead, you will have to contact Betsson customer service and ask them to close your account. Once this has been done, though, you cannot register or play at Betsson ever again.
Alternatively, you can set up a period of self-exclusion on the “My Account” screen. Self-exclusion temporarily prohibits you from logging into your Betsson account. All you need to do is designate a period of self-exclusion, such as 6 months. This option was designed for players who want to take a break from online sports betting – usually for purposes of addressing problem gambling. Self-exclusion cannot be lifted once you ask for one, so make sure you withdraw any funds you want to before asking for self-exclusion. According to the site’s customer service, you can ask for a manual withdrawal, though that takes more time and effort.
Is it safe to bet at Betsson?
Yes, it is 100% safe to place a bet at Betsson bookmaker. The online betting brand is licensed and regulated by three regulatory bodies. The three of the strictest supervisory organs are the UK Gambling Commission (UKGC), the Malta Gaming Authority (MGA) and Spelinspektionen. Therefore, Betsson bookmaker has three licenses to operate. Next, the financial transactions at the premises are encrypted by the Secure Socket Layer (SSL) protocols. Betsson puts trust in this encryption system as it is the safest way to protect the clients’ monetary movement. Finally, Betsson touts responsible gaming and offers support for customers who ask for it. There are special support lines for players from Sweden and the United Kingdom. Social responsibility is the number one priority at Betsson bookmaker.
What is Betsson cash-out?
At Betsson bookmaker, you play at your own pace and on your own terms. You get to decide what happens next. After playing with the best odds on the global leading markets, you can still change your mind. In case you have a change of heart, you can decide to cash out. To do so, select the Betsson cash-out option in your profile. When you confirm, Betsson will automatically add the funds back to your account and you will not have to worry. However, you cannot use cashout on free bets.
What is Betsson maximum pay-out?
Players at Betsson sportsbook are allowed to withdraw as much as €50,000, or equivalent, in any 24-hour period. That makes the maximum withdrawal €50,000 every day at Betsson.
How long does it take to withdraw money at Betsson?
When using an e-wallet to withdraw funds from Betsson, you will have to wait less than 24 hours. Betsson aims to serve its customers in 12 hours. If you go for any of the credit or debit cards, your money will be on the card in up to 5 working days. Lastly, if your preferred option is bank wire transfer, you will wait between 3 and 5 business days to have your money landed.
Why does Betsson limit accounts?
Every reputable bookmaker such as Betsson limits accounts. This is done to prevent problem gambling and protect punters. Every player can use only one account. There can be only one registered Betsson user per household, IP address, telephone number and credit card details. As indicated above, Betsson advocates social responsibility and does all it can to keep its players safe and secure.
Why does Betsson need my passport?
Betsson needs your national ID card or passport to verify your identity. You will be asked to provide your ID document upon registering with Betsson. Additionally, you may be required to show your passport later on again in certain circumstances. Again, this is to verify it is you who uses your documents or passport.