William Hill review

William Hill is one of the United Kingdom's most prominent online bookmakers. Originating from the high street shops, this esteemed operator found its way into the online industry by making a rather smooth transition and therefore wholeheartedly deserves to be on Betting Fellow’s list of bookies.

William Hill is considered to be ahead of its time and has pioneered a lot of features that other betting companies have implemented over the years. William Hill is a public company and has been listed on the London Stock Exchange since 2002. They offer a large range of markets, top of the line live streaming service and in-play betting, to name but a few of their signature features.

Top-Notch Betting Service

During the early years of online betting, having an account at William Hill was deemed a token of éclat. Since 1998, William Hill strived on improving their offer and overall experience. As a result, they now catering over 3 million customers a year and employ over 16,000 citizens of United Kingdom, Ireland, and Gibraltar.

Their website is translated into 21 languages and the majority of their users are from Europe. The UK represents William Hill’s biggest market and is responsible for 83% of their revenue. As such, they have the biggest market share in the country, beating the likes of bet365.

Football is a huge market for William Hill. Annually, it consists of over 60,000 football games. That number has been increasing with each passing year, and wherever you’re from, your football betting needs are likely to be covered.

Licensing & Safety

William Hill is licensed by United Kingdom Gambling Association and the Gibraltar government, under the Gambling Act 2005 and has permission to operate in the UK. With them being regulated by two organizations, the transparency, safety, and overall fairness of the company is pristine.

WillHill licenses secure that:
  • All minors under the age of 18 are unable to access any gambling activities conducted on this site.
  • Any person developing a gambling problem is assisted in the best way that the company can.
  • Must notify the UK Gambling Commission of all measures to protect customer funds, should the company cease to exist.

Things hardly get any better when it comes to reputation for providing a fair gambling environment with William Hill. They’ve been serving customers since 1934 and you should have no worries about getting paid out on winning bets, or how safe your account balance is. William Hill’s reputation is immaculate and has driven this sportsbook operator forward since the early days.

Deposit and Withdrawals

In order to simplify the experience for their users, William Hill has secured a wide range of paying and withdrawal options. You have the typical options of Credit/Debit cards as well as the major e-wallets like Paypal and Skrill. Slower formats, such as bank transfers or cheques are included in the offering for those who like doing business the old-fashioned way. We do however recommend cards and e-wallets as they are much faster. Various methods implement different charging fees, processing times and limits attached to them. Before you actually go out and make a deposiut at William Hill, you are advised to check whether a certain payment method is accepted at your country of residence. Simply put, make sure to gather all the needed information before making the final decision and Betting Fellow will do its utmost to do a piece of your homework for you.

Deposit Methods: Visa, Mastercard, Maestro, InstaDebit, Neteller, PayPal, Paysafecard, Skrill, Bank Transfer, Cheque
Withdrawal Methods: Visa, Mastercard, Maestro, Delta, Bank Transfer, Neteller, PayPal, Skrill

Customer Support

Their Customer Support service is one of the best in the business. No matter which problem you encounter, someone from William Hill will be at your disposal in the shortest time possible. There are several ways of reaching their customer service representatives:

24/7 Live Chat: It offers live support that is available almost instantly. If you were ever stumble upon a difficulty that is urgent, and assistance is needed right away, 24/7 Live Chat would be your best choice.

Email Support: For those looking for assistance with an issue or a problem that has not already been answered, a simple email will do a trick. The wait times are not too long, and an official reply can be expected in a matter of a few hours.

It is almost impossible to find a William Hill review that doesn’t praise their eminent customer service on offer. If this tick of a box is of grave importance to you as well, look no further as Betting Fellow will also have nothing of even slightly negative to say about William Hill and their attention to customers. 

Market & Odds

William Hill gives some of the best odds in the online betting community. Parring that with their vast betting markets produces a lot of lucrative options for even the most demanding punters. They regularly offer special bets on the Premier League such as waging on ”Who is the first manager to be sacked”, and many more different options that bring special spice into your betting experience.

Despite a strong focus on football, their offer on other markets doesn't fall behind. William Hill has strong coverage of North American events and manages to deliver great, competitive odds. Thanks to their size and global influence, they have gathered the top crop of experienced bettors with a great eye for different options and value.

In-Play Betting

In-play betting has become increasingly widespread occurrence in the sports betting market. It enables punters to back or lay bets after events have already started - hence the term 'In-play'. It lets you react and wager on live events as they unwind and provides a new dimension of entertainment and thrill in sports betting.

William Hill successfully recognized the opportunity, and their efforts have paid dividends. Their in-play side of the business now generates around half of the total turnover. They offer a wide range of leagues and games covered from various parts of the world. In-Play betting allows you to change your mind as often as you like, and in doing so, minimize the losses. Your bets will never be limited as long as you have the necessary resources on your account.

It’s not unusual for William Hill to offer well over 50 in-play markets on a single football match. Their coverage is excellent and is made in a way that is sure to satisfy all of their users – both gameplay-wise and from the visual standpoint. The dedicated UI design has been made with simplicity in mind. The layout is fresh and uncluttered and includes in-game stats to help you make the right decisions.

William Hill Live Streaming Offer

William Hill's Live Streaming service is free of charge. They offer their users with a vast number of matches to be viewed so long as they meet one of the two criteria. Your account needs to be funded or you need to have placed a bet within the last 24 hours in order to view William Hill streams. 

The William Hill TV service enables you to view top quality sports events in real-time and high definition quality. There is also a radio service where you can listen to live commentary and maybe learn a thing or two from their experienced analysts.

William Hill originally built its business on horse racing and it remains a market leader in this field. You can get premium, free horse racing live-streams, and that's something you won’t find at too many other places. Apart from horse racing as the most watched section, William Hill also includes an amazing football offer. They have put in a tremendous amount of work in order to provide the largest numbers of matches. Their Live Streaming service is a great addition to their In-Play market and their synergy is second to none.

William Hill's streaming service is miles ahead of the competition and can even be compared to some costly satellite packages. With their Live Streaming offer, you can watch thousands of sports events each year. The best thing about it? It is free of charge and available on your PC, mobile, or tablet devices.

William Hill Bookmaker Margin

As one of the biggest and busiest bookmaker in the industry, William Hill caters to a large player base which can rest assured it will be met with fair odds and a favourable bookmaker margin. Compared to other members of the top echelons of online betting, William Hill is up at the very summit with its margin worth around 5.7%. This particular percentage is considered to be around the average value and should be taken as an important factor behind William Hill’s popularity. 

Parenthetically, William Hill operates on a payout percentage around 94.3% which is also considered to be sitting at the medium level. With a favourable betting margin and a medium payout percentage, along with its impressive sports offering, William Hill is deservedly top of the crop. 

Not only will you be met by a smoothly run betting service but William Hill will make sure to have ticked all the boxes for your convenience and margin is definitely the first thing that should draw the attention of an experienced punter. For our beginner fellows, everything else this state-of-the-art betting service has to offer is more than enough to draw you in. 

Overall Review

William Hill’s digital offering is one of the best there are. They've decided not to cut corners and provide their users with the full package. The results speak for themselves as they have the simplest and easiest to use design in this global online industry. It is really simple for a beginner bettor to use, but will also please even the most experienced punters.

They offer a wide range of markets, promotions and a comprehensive live betting platform. They are a traditional British bookie with an amazing reputation that you can trust. With them, you can rest assured that your personal information and your hard-earned money is in good and reliable hands. All of this, combined with their top of the line customer service and cutting-edge software contributes to a pleasurable experience for all of their users.

William Hill New Customer Guide

What use is a Betting Fellow it not to provide you with a detailed step-by-step guide on how to use the William Hill betting service. So stick around for a bit more to find out. We promise it’s going to be worthwhile.

Creating an account at William Hill is rather simple. All it takes to get started is a few minutes of your time and a few simple steps. First and foremost, we need to create an account, fill in all the personal information, choose a banking method, and we are pretty much good to go. Follow these simple steps in order to start betting at William Hill: 

Visit the William Hill website in your browser. After the page loads, click on “Join” which should be on the upper right corner of your screen.

A new pop-up window will appear and it will ask you for your personal information, which you should fill out completely and correctly. Their online registration form will ask you about all the essential information and personal details such as your full name, address, and telephone number. The website will also ask about your time zone, desired username, and a password for your gaming account.

Congratulations! Your account is now officially created. As a confirmation, you will receive a welcome email which will be sent to the email address you provided during the registration process.

Once you have created your account with William Hill, you will next be asked to deposit funds. The William Hill banking section will ask you which your preferred deposit method is. You will also be asked to select a preferred currency.

Once the process has been done, you can go back to the sports betting lobby, and start placing wagers.

William Hill FAQs

How do I verify my William Hill account?

In order to verify your William Hill account, you must prove that you are of legal age and are actually allowed to use their services. The process of verifying your identity is rather easy and can be done by providing one of the following legal documents: 

Passport Driving Licence 

National ID card 

Birth Certificate

Is it safe to play at William Hill?

William Hill uses only the safest technology for all of its online services and offers. They represent a sports-betting corporation that has been around for ages. William Hill strives to satisfy the highest standards and follow the strictest rules. All of their products are tested by 3rd parties to ensure fairness, as can be expected from such an influential gambling entity. 

On top of all, William Hill is TST certified. In its arsenal of banking methods, PayPal is also provided. This may just be the greatest testament to its reputation, as the American company has high and strict standards when it comes to online betting and gambling.

What is William Hill maximum pay-out?

William Hill has a pay-out limit of no more than £2,000,000 when it comes to football betting. There are many different levels to their football pay-outs. The limits are categorized depending on the competition itself as well as the chosen market.

90-minute markets, league or competition winners, William Hill will offer the maximum pay-out of £2,000,000.

Over/Under Goals, Double result, Match Handicaps, Correct Score, 1st/last/anytime goal-scorers, etc. the maximum pay-out of £500,000.

All other match markets, including Group Betting, Bookings, Cards, Goals, Draw-no-bet, etc. have a limit of £100,000.

How long does it take to withdraw money at WillHill?

Withdrawal times at William Hill differ depending on the chosen banking method. On average, a withdraw to credit/debit cards takes from 1-5 Working days, for online banking services less than 24 hours, and any kind of bank transactions can take anywhere from 5-28 working days, due to the paperwork involved.

Does William Hill offer Cash-Out Option?

Cash-Out, or ‘Cash In My Bet’ as it’s called at William Hill is available on 90-minute betting markets for the majority of pre-match and in-play football. Other selected in-play markets are also prepared however, they are made available at the discretion of William Hill and can change on a match by match basis.

If the 'Cash In' facility is active on the market/game you bet on, then you can Cash In. The “Cash In Value” is shown within the blue box. If you desire to Partially Cash In your bet, simply move the slider along to your desired stake level. You will see the Stake and Cash In Value move. When you are satisfied with your amount, press the Cash In icon.